iGaming developer MadMen has partnered with Mexico-based casino brand Foliatti to transform its website through a new interface and improved functionality.
An in-house frontend, built for the operator
This new project, which includes full-stack development (front-end, infrastructure, and bespoke iGaming CMS) and API integration, moves Foliatti to an in-house front-end, allowing the team to make their own decisions and create their own roadmaps without being dependent on a platform provider.
By being in charge of the front-end, Foliatti will be able to tailor it to its users' specific needs, using expert knowledge of the industry to act fast on customer wants, adapt to market-specific functionalities and habits, and provide flexibility in the presentation.
For Foliatti, this is a significant milestone for the business, which already boasts a significant land-based presence in Mexico and now looks to expand further into the online casino market with an improved interface.
A partnership that started in 2021
The project also continues the long-lasting relationship between Foliatti and MadMen, first partnering together in 2021 and having completed various projects together since. This latest collaboration marks a turning point for both businesses, with further features planned in an ongoing effort to elevate Foliatti's online offerings. As Foliatti reviews the needs of their consumers, MadMen will continue to develop the front-end accordingly, ensuring this new platform remains optimised and utilised in full.
“When we first heard the proposal for this project, we were excited by the challenge of bringing this to life. There are lots of moving parts, including large overhauls and a completely new back-end system, so it's one that we're proud to put our name to.”
What the build covers
A spokesperson at Foliatti added that the collaboration was the obvious choice once the idea was on the table: MadMen's experience and the existing working relationship made it possible to take the project on at the right level of ambition.
“As soon as we had the idea for this project, we knew MadMen would be the team to help make it happen. We are excited to see the impact this will have for our customers through an improved site which is easier to navigate.”
- Full-stack development: frontend, infrastructure and a bespoke iGaming CMS
- API integration so Foliatti can set its own roadmap
- A player interface tailored to Mexican market habits
