Foliatti partners with MadMen for online casino transformation

iGaming developer MadMen has partnered with Mexico-based casino brand Foliatti to transform its website through a new interface and improved functionality.

This new project, which includes full-stack development (front-end, infrastructure, and bespoke iGaming CMS) and API integration, moves Foliatti to an in-house front-end, allowing the team to make their own decisions and create their own roadmaps without being dependent on a platform provider.

By being in charge of the front-end, Foliatti will be able to tailor it to its users' specific needs, using expert knowledge of the industry to act fast on customer wants, adapt to market-specific functionalities and habits, and provide flexibility in the presentation.

For Foliatti, this is a significant milestone for the business, which already boasts a significant land-based presence in Mexico and now looks to expand further into the online casino market with an improved interface.

The project also continues the long-lasting relationship between Foliatti and MadMen, first partnering together in 2021 and having completed various projects together since. This latest collaboration marks a turning point for both businesses, with further features planned in an ongoing effort to elevate Foliatti's online offerings. As Foliatti reviews the needs of their consumers, MadMen will continue to develop the front-end accordingly, ensuring this new platform remains optimised and utilised in full.

Commenting on the project, Michel Groenendijk, co-founder of MadMen, said: "When we first heard the proposal for this project, we were excited by the challenge of bringing this to life.

In its earlier days, things were still being built and figured out, so it took real teamwork between our two companies. Our team handled the more technical side, while Foliatti focused on how things worked for users. As the project came together, we shared feedback to help improve it. Overall, it was a great, productive partnership with the Foliatti team.

There are lots of moving parts to this project, including large overhauls and a completely new back-end system, so it's one that we're proud to put our name to. It's something that wouldn't have been possible without the expertise of our international team, using years of knowledge and experience to come together and deliver something unique."

A spokesperson at Foliatti added: "As soon as we had the idea for this project, we knew MadMen would be the team to help make it happen. Their experience was invaluable when it came to taking on a task like this, and having worked with the team for years, we knew the project would have the level of collaboration it needed to do it justice. We are excited to see the impact this will have for our customers through an improved site which is easier to navigate."

With over a decade of experience as a development house, MadMen uses its expertise as an operator and the knowledge it's gained over the past 10 years of business to make bespoke iGaming solutions that actually work.

Whether it's tailored solutions to enterprise-level services, attention-grabbing design, or the integration of payment services, CRM practices, and gamification tools, MadMen is the service provider of choice for iGaming businesses looking to take their game to the next level, bringing their specific vision to life and ensuring they stand out from the competition.

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