iGaming developer MadMen is celebrating its tenth anniversary this year, having spent the last decade delivering technology solutions for operators across a range of regulated and emerging markets.
From operator to independent partner
Founded in 2016, the company initially operated in the B2C sector before transitioning to a B2B model as market conditions evolved. That experience as an operator continues to inform MadMen's approach today, giving the team first-hand insight into the technical, commercial and regulatory challenges faced by iGaming businesses.
Today, the company provides front-end and back-end development services for iGaming operators, supporting projects ranging from new brand launches and platform integrations to market expansions and bespoke product development.
A decade in numbers
Over the past 10 years, the company has continued to work with established operators, challenger brands, and physical casinos looking to establish an online presence. As an independent development partner, MadMen works across multiple ecosystems, adapting to the specific needs of each client while building strong relationships with leading suppliers.
- 10 years
- Operating since 2016
- 35+
- Custom solutions delivered since 2021
- 2022
- EveryMatrix Official Gold Partner
What comes next
One factor behind MadMen's continued growth has been the flexibility in the business's approach to projects. The experience of the team means it has successfully delivered so many custom projects to support front-end and back-end work, quickly adapting to the needs of clients whilst keeping the end user in mind.
Moving forward, MadMen is integrating new technologies that make the business more efficient and better placed to handle larger projects. A key focus is integrating AI tools into its work, using them to automate repetitive tasks, accelerate content and feature creation, and leave more room for the team to handle complex product work.
“We've been fortunate to spend the last decade working in an industry that has changed significantly in a relatively short space of time. Launching and growing an iGaming business today involves far more than developing a website — and our role is to help operators navigate that complexity.”
